What is Urban Farming?

Basically, it is growing and processing food in urban areas. Production can take place either in cities or outskirts. Plants can be grown on flowerbeds, on rooftops, on walls (vertical growing-”green walls”), indoor and others places. Urban Farming can be for personal or commercial interests with systems that suit for the chosen places.

Urban Farming has many advantages. It is a sustainable and ecologic method. It is also an economic method for farmers and customers. The aim is to get farms closer to where customers are to reduce the environmental impacts. As nowadays more and more people move to urban areas, urban farming is the solution to still get your cheap vegetables directly to your farmer.

Green In The City – An urban farming complex on Dizengoff Center’s rooftop

Few months after winter 2015, Green in the City (Yarok Bair) was created – a joint venture between LivinGreen Company as pioneer in Hydroponics & Aquaponics and Dizengoff Center which is the first shopping mall built in Israel in the center of Tel-Aviv. This partnership brings forward the urban farming in Israel. Green in the City has a large variety of urban farming systems : individual hydroponic home systems, educational demonstration systems and small commercial growing systems that provide vegetables for restaurants and private customers.

What grows in our urban farm?

Our products are fresh, tasty and without pesticides. You can buy from our farm lettuce, basil, persil, chives, celery, spinach, pak choi, mangold and onions. We do have also fishes and happy urban farmers!

Customers can buy our vegetables directly to our trust table in Dizengoff Center. People take the vegetables that they want and put the money in a box that we collect every week. We trust in people and really believe into unstaffed stands. It’s also a good idea for start-up that can’t offer them another employee.

Green in the city commercial hydroponnics Tel Aviv Israel

Urban farming workshops

Join our workshops and learn how to grow your own plants without soil & pesticides. Systems can be installed on your balcony, on your backyard, on your rooftop, indoors, etc. Workshops are for everyone that wants to grow its own food. Workshops are available for groups & individuals.

Click here for more information and registration for the next workshop.


Do you want to build an urban farm? Are you interested in doing something in the urban farming sector? Whether you are rooftops’ owners, institution representatives or governmental offices, if you want to collaborate on sustainability programs, contact us!



Semi-commercial and fully-commercial systems for medium sized and large growers interested in using advanced and progressive agriculture techniques. The main advantages of this method compared to conventional agriculture: faster, healthier and cost effective.

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Aquaponics and hydroponics Workshop for home growers, beginners or advanced . In the workshop you will get all the information you need, including written manuals showing how to build and operate Hydroponics and Aquaponics systems in your home!

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