What is Urban Farming?

Basically, it is growing and processing food in urban areas. Production can take place either in cities or outskirts. Plants can be grown on flowerbeds, on rooftops, on walls (vertical growing-”green walls”), indoor and others places. Urban Farming can be for personal or commercial interests with systems that suit for chosen places.

Green In The City – An urban farming complex on Dizengoff Center’s rooftop

Few months after winter 2015, Green in the City (Yarok Bair) was created – a joint venture between LivinGreen Company as pioneer in Hydroponics & Aquaponics and Dizengoff Center which is the first shopping mall built in Israel in the center of Tel-Aviv. This partnership brings forward the urban farming in Israel. Green in the City has a large variety of urban farming systems : individual hydroponic home systems, educational demonstration systems and small commercial growing systems that provide vegetables for restaurants and private customers.

Whats grows in our urban farm?

Our products are fresh, tasty and without pesticides. You can buy from our farm lettuce, basil, persil, chives, celery, spinach, pak choi, mangold and onions. We do have also fishes and happy urban farmers!

Urban farming workshops

Join our workshops and learn how to grow your own plants without soil & pesticides. Workshops are suitable for everyone that wants to grow its own food. Workshops are available for groups & individuals.

Click here for more information and registration for the next workshop. Limited number of participants.


Do you want to build an urban farm? Are you interested in doing something in the urban farming sector? Whether you are rooftops’ owners, institution representatives or governmental offices, if you want to collaborate on sustainability programs, contact us!



Semi-commercial and fully-commercial systems for medium sized and large growers interested in using advanced and progressive agriculture techniques. The main advantages of this method compared to conventional agriculture: faster, healthier and cost effective.

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Aquaponics and hydroponics Workshop for home growers, beginners or advanced . In the workshop you will get all the information you need, including written manuals showing how to build and operate Hydroponics and Aquaponics systems in your home!

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You decided to build a system by yourself? we are here for you! In the DIY page you will find guides to set up and run a full system. The guides are free of charge.

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