What is Urban Farming?

Urban Farming, also known as Urban Agriculture, is an act of cultivating, processing and distribution of food in an urban area. After understanding the advantages of urban farming, ecologically and economically, the world sees urban farming as a global growing trend that encourages food production within the cities.

Economic Advantages of the Farmers:

  • Easy control of their chain of supply and reduction of problems outside their control.
  • Sale of premium vegetables for a reasonable price.
  • No need for middlemen, relying on transport services or dealing with aggressive buyers and draconian contracts.
  • Reduced use of packages and pesticides.

Economic Advantages of the Restaurant:

  • Direct contact with the farmer and the produce
  • Buying “live” vegetables, soil-less, with roots, long shelf life and no fridge needed for storage
  • Maximum freshness.

Advantages for the City and the Environment:

  • Accessible agricultural – Continuous production of organic & fresh food everywhere, low or zero transport costs, simple inexpensive handling.
  • Energy efficiency – improvement of the thermal isolation of the building.
  • Hydrological advantages – rain harvesting, water treatment and recycling.
  • Air quality control – air filtration and CO2 reduction.
  • Recycling of municipal waste.
  • Green building standards – LEED, BREEAM, Green Star etc. (in some countries).
  • Community support – job creation.
  • Providing, leisure, tourism and education.
  • The quantity of natural pests is low in urban environments -Chemical free agriculture.

Why growing in within the city?

  • Increase of world population and decrease of available lands for agriculture: About 12.5% of the world’s population are suffering of malnutrition. That is about 870 million people mostly living in developing countries. 1 of 2 children lives in poverty and suffers of malnutrition (FAO 2012). By the year 2050, 70% of the world’s population, 85% of the poor in developing countries, are expected to live in urban areas.
  • The impact of a devastating conventional agriculture:
    • Deforestation and large area usage for monoculture (single species growth).
    • Devastating effects on biodiversity (plants and animals).
    • Excessive use of natural resources.
    • Excessive use of pesticides and fertilizers.

While growing vegetables in the city, it is common to use advanced and environmentally friendly technologies, such as ecological agriculture, biological pest control and hydroponics.

Hydroponics is a method to grow plants directly in water or on disconnected substrate, without using soil at all!

Advantages of Hydroponics:

  • Water and fertilizers savings – 20% of the needed quantities when growing on land.
  • Space saving – vertical compact planting.
  • No soil pests or weeds – enables the use of organic methods.
  • Manpower savings – no ground work and it can automate as well.
  • Can be easily adapted for disabled people.

Green In The City

An urban farming complex on Dizengof Center’s rooftop

Green in the City is a network of urban farms, established in 2015 by LivinGreen company and Dizengof Center. The first pilot of the company is Green In The City Rooftop Farm, that was established as Israel’s first commercial farm in the heart of the Tel-Aviv metropolitan area.
This productive farm is spread all of the rooftop of Dizengof Center’s shopping mall: 750sqm that allow commercial crops and a visit center. In total, the farms produce 10,000 units per month of leafy greens such as lettuce, basil, parsley, spinach, kale and more.

From Farm to Table:

The farm supplies its vegetables to its clients using only green transportation. Our clients are restaurants, greengrocers & supermarkets, and they are all located in a distance of 2 km radius from the farm.

Self-Service Stands:

Private customers order vegetables from the website or buy from self-service stands located inside the shopping mall, with no sellers. 

Educational Urban Farm:

The training – educational farm was established as part of the knowledge distribution vision, while providing educational tools for schools, educational Institutions, youth and private customers in the city. The farm also growing systems and equipment to the private farmer as an end to end solution.

The connection to the citizens:

Sale of growing equipment to provide growing abilities to the citizens of the city in balconies, backyards, roofs and even in-doors.

Urban farming workshops

Join our workshops and learn how to grow your own plants without soil & pesticides. Systems can be installed on your balcony, on your backyard, on your rooftop, indoors, etc. Workshops are for everyone that wants to grow its own food. Workshops are available for groups & individuals.

Green in the city commercial hydroponnics Tel Aviv Israel

Do you want to build an urban farm? Are you interested in doing something in the urban farming sector? Whether you are rooftops’ owners, institution representatives or governmental offices, if you want to collaborate on sustainability programs, contact us!


[haticon title=”COMMERCIAL AQUAPONICS AND HYDROPONICS” content=”Semi-commercial and fully-commercial systems for medium sized and large growers interested in using advanced and progressive agriculture techniques. The main advantages of this method compared to conventional agriculture: faster, healthier and cost effective.”] Read more>>


Aquaponics and hydroponics Workshop for home growers, beginners or advanced . In the workshop you will get all the information you need, including written manuals showing how to build and operate Hydroponics and Aquaponics systems in your home!

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